Definitely Straight outta the holler shirt . You spend a lot of time in the decorative. arts thinking about the past when you’re designing, but fashion taught me to look to the future; I have so much admiration and respect for the way that fashion doesn’t look back. There’s a specific pace to designing for fashion clients; not just the speed at which they work, but the holistic approach they take to their vision.
Straight outta the holler shirt, hoodie, sweater, longsleeve and ladies t-shirt
The designers I have worked with have a strong view of their brands and the environments they’re creating Straight outta the holler shirt . That’s been an invaluable lesson for me every step of the way with the collection.There has been such a shift in interiors. What goes into designing a space is different. For instance: Eight years ago, would I have been thinking about how something looks on Instagram? Probably not. I’m thinking about the future in all sorts of ways. When I designed Alex’s store on Mercer Street [in SoHo, New York] ten years ago, I wanted to do something really important; that felt like the powerful thing to do. Now…the idea of permanence feels almost old fashioned. It’s much more modern to have something ephemeral, transient, that lasts for only a few months, or something that can be moved to the other side of the world. To be able to adapt feels right for the times.I always had this dream of a co-existence of spaces. When I did the [New York] accessories store Edon Manor, I wanted it to look like a little bookshop; it came out of the idea that an apartment could be a store, a store could be an apartment. I had a woman asking me if I could make her home look like that Edon Manor! Space is space. Stores can be on the second floor, showrooms on the ground floor, and restaurants can be pop-ups.
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